Soma a girl

Most SEM (define) is about getting found. roblem is, most SEM does little more than put signs on every tree that read, "Squirrels in the forest. " Though true, the signs don't help the hunter a lot in the quest to actually find the squirrels in the forest. Worse is the marketer who doesn't have squirrels but nevertheless lures squirrel hunters. Then, tofu is served on the landing pages. The search terms a user Dual sport tires forum in then follows reveal her intent. The more specific the term, the more transparent the intent. Your site must serve the content, pages, and path that match the intent if you want to convert her.

How do you measure your site's effectiveness at this? It's a simple matter of using metrics to follow user scent trails and see where they drop off (special thanks to Steve Jackson for helping to outline this):

Depending on the sale's complexity and the amount of information a prospect needs to convert, you can begin to uncover the state. You'll see where they break down and where there's a disconnect between what a prospect is looking for and what content you place on her path. To optimize scent trails, make sure when the intent is transparent, the scent trail on any chosen term matches that intent. It doesn't matter benadryl aloe the trail starts with C (define) or organic search. When a prospect clicks, she hopes to find one of two things: the answer she seeks or a link that takes her to the answer. Echo the search terms a prospect uses. When she sniffs your marketing and online efforts, she'll find a relevant scent trail to follow to conversion. Click to view full size Google ScreenshotLast week, I searched for "web analytics consulting" on Google and Yahoo Though we don't have access to the metrics, let's look at the search results to see what kind. The first result in Google's sponsored section is for NetTracker. Take a look at the screenshot. Do you see any scent related to "web analytics consulting?.. " How about soma a girl one for SiteBrand (the sixth sponsored result on Google)?